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Schick razors commercial
Schick razors commercial










Women accept far less criticism from advertisements than men do. Would women shrug off “just an ad” that treated femininity as something inherently bad and in need of modification? They wouldn’t. Well, I’m a woman, and I hated the commercial, because I’m tired of the boy-bashing that has become all too common on our screens and in our world. The implication was that, if you didn’t like being lectured by a company trying to sell you razors, it must mean that you are likely the bully and sexual assaulter the ad makers had in mind when they made the commercial. Many Americans were angry, not least men, whom the commercial framed as universal aggressors and rapists.įans claimed that those who were upset by the Gillette ad should be asking themselves why. The commercial implored men to “be better,” while juxtaposing scenes of boys wrestling at a cookout, bullies menacingly chasing a boy down the street, men catcalling women and making lewd jokes and generally acting like brutes. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate messaging to berate and belittle men.

schick razors commercial

Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times.

schick razors commercial

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schick razors commercial

Too much screen time is turning our kids into boring beasts












Schick razors commercial